Strategic Storytelling: How to Create Persuasive Business Presentations Paperback

McKinsey argues that the most effective business presentations are stories. Stories are more engaging than data or facts alone, and they are more memorable. They also help to build emotional connections with the audience, which is essential for persuasion.

To create a persuasive business presentation, McKinsey recommends following these steps:

1. Understand your audience. What are their needs, wants, and pain points? What do they already know about your topic? What do you want them to know or do after your presentation?

2. Develop a clear message. What is the one key message that you want your audience to take away from your presentation? Make sure your message is clear, concise, and relevant to your audience.

3. Craft a compelling story. Your story should have a beginning, middle, and end. It should also have a protagonist, antagonist, and conflict. Use data and evidence to support your story, but don’t let them overwhelm it.

4. Design data-driven slides. Your slides should be visually appealing and easy to read. Use data charts and graphs to support your story, but don’t overload your slides with information.

5. Master your delivery. Practice your presentation beforehand so that you can deliver it smoothly and confidently. Use your voice, body language, and eye contact to engage your audience.

McKinsey also provides detailed advice on how to use specific narrative frameworks, such as the hero’s journey, the problem-solution framework, and the before-after framework. He also includes examples of effective business presentations from leading management consulting firms.

Overall, Strategic Storytelling is a valuable resource for anyone who wants to learn how to create persuasive business presentations. It is a well-written and informative book that is full of practical tips and advice.

Here are some additional key takeaways from the book:

• Start with a strong hook. Your introduction should grab the audience’s attention and make them want to learn more.

• Use vivid language and imagery. Paint a picture in the audience’s mind and help them to visualize your story.

• Be specific and concrete. Don’t just tell the audience what you did; show them. Use examples and case studies to illustrate your points.

• Be passionate and enthusiastic. Let your excitement for your topic shine through.

• End with a call to action. Tell the audience what you want them to do after your presentation.

By following these tips, you can create persuasive business presentations that will help you to achieve your goals and influence your audience.

You can get the audiobook for FREE using the same link, as far as you are registered on the audible platform.